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Brief Logo Style Guide

Generally, good logo designs are simple, distinctive, and easy to understand. If you are intending to use your logo for more than just a graphic on a website, you may want to consider:

  • Does it look good in black and white or does it depend on the use of color?

  • Does it look good in smaller sizes?

  • Does it have complex illustrations that would make it difficult to resize or use in certain print applications?

  • Does it use so many colors that the print cost is significantly increased?

  • Are the fonts clear and easy to read?

  • Does it look too much like an existing logo? (BusyBrain does not provide trademarking services, so it is the customer's responsibility to ensure that no trademark issues exist.)

Graphical Styles
A logo can be designed using a wide variety of graphical styles and effects, including:

  • Retro (mimicking graphic styles of the past):

  • Realistic:

  • Glassy/Shiny effects:

    •   

Caution on Current Trends
It is generally not advisable to follow current logo trends too closely. Such “trendy” logos lose distinctiveness and tend to look “cliché” and dated after just a few years. A reference for current and past logo trends may be found at:
http://www.logolounge.com/logotrends/

Basic Types of Logos

  1. Text Only

    2. This type of logo consists of words or letters in a unique or modified font. Famous examples:

                 

  2. Text with icon

    3. This type of logo utilizes a simple graphic icon combined with text. Famous examples:

                 

  3. Icon only

    4. This type of logo consits of a simple graphic icon, or text combined with a graphic to create a simple icon. Famous examples:

                 

  4. Illustrative

    5. This type of logo makes use of complex graphics and multiple colors. It is more time consuming to produce, and its potential use is limited due to the complex illustration. Not recommended for most customers. Famous examples:

                 


If you're interested in your own custom logo, use our contact form or call toll free at:
 888-223-8569
 
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